ABOUT

DEFINITION & USAGE

A statement of gratitude & awe.

As the “OMG” (Oh My God) acronym was becoming pervasive in digital communications and conversation in America, OH MY GOODLIFE was inspired by the Costa Rican saying “Pura Vida” (meaning “pure life” or “simple life)” to provide a meaningful alternative.

Used as both a friendly greeting and farewell but even more so, in recognition of being well and good, the Costa Rican phrase at once informs—and is informed by—a life-affirming culture of peace and happiness. 

Similarly, the OH MY GOODLIFE expression invites a celebration of everything, everyday. Replacing “Oh My God,” and its many variations “Oh My Goodness” and "Oh My Gosh" that remark from afar, OH MY GOODLIFE is a statement of personal empowerment and awe-inspiring gratitude.

Moving from passive observer to creative agent, OH MY GOODLIFE is an opportunity to connect to the present moment in a more powerful way and engage life with gratitude.

MISSION & MOVEMENT

From a belief in the power of words and their ability to shape our collective thinking, it is our mission to redefine our common language for the greater good. 

We envision a better world in which people appreciate the present moment with wonder and are empowered by their ability to shape it.

We invite you to reclaim this power and the possibilities of that affirmation in action with the OH MY GOODLIFE philosophy.

Say it; Live it; Share it.

IMPACT

We apply principles of the OH MY GOODLIFE philosophy to retail sales: a portion of proceeds from each item sold is donated to support initiatives that are supporting a better life for people in need and a planet in peril.